Fuller Craft Museum //

Abridged Style and Branding Guide

For Our Colleagues in the Press

Please make note of these guidelines for writing about specific terms relating to Fuller Craft Museum and the contemporary craft field. Thank you.

When referring to the Museum:

  • Use “Fuller Craft Museum”; Never use “the Fuller Craft Museum”
  • Use “Fuller Craft”; Never use “the Fuller” or “Fuller”
  • Never use “FCM”

When writing about the field of contemporary craft, please do not use the following misleading or imprecise terms:

  • arts and crafts
  • crafting
  • crafty
  • craftwork
  • craft-based art

Use the word “exhibition” and not “exhibit”