Originally developed to showcase the talent of our member artists, the exhibition remains one of the most impactful ways to celebrate the important role our members play in the cultural life of our community. Open to most media and all themes, the exhibition promises to spotlight a diverse group of students, emerging makers, mid-career artists, and established professionals.
Member artists chosen for the 2016 Biennial Members Exhibition: Deborah Baronas, Judy Bergman Hochberg, Allison Cooke Brown, Scott Currier, Kelly Daniels, Linda DiFrenna, Gary Duehr, Thomas Durand, Deborah Epstein, Todd Erickson, Deb Fairchild, Charlotte Forsythe, Jeanne Garrison, Darlene Gillan, Katherine Glover, Reme Gold, Steven Hahn, Beth Harwood, Rosemary Hoffenberg, Mary Hurwitz, Lisa Jacobson, Janet Kawada, Edward Krent, L. Michelle Law, Adam MacMillan, Virginia Mahoney, Tim Ian Mitchell, Toni Newhall, Irina Okula, Marilyn Richeda, Stephanie Roberts-Camello, Lois Russell, Chuck Sharbaugh, Janice Smyth, Derrick A. Te Paske, Steven Travis, Larisa Waya, Melita Westerlund, and Jim Zink.
Reception: Sunday, June 26, 2016, 2:00 pm – 5:00 pm with a 3:00 pm lecture by Jesa Damora of FunnelCake Marketing, Artisan’s Asylum.
About Our Juror
The juror for the 2016 Biennial Members Exhibition is James Lawton, Professor of Ceramics and Director of the Department of Artisanry at the University of Massachusetts-Dartmouth. James Lawton earned his Bachelor’s Degree in Constructive Design at Florida State University in 1976, and MFA in Ceramics at Louisiana State University in 1980. In his career as professor and artist, Lawton has been awarded the National Endowment Visual Arts Fellowship, and was elected to the International Academy of Ceramics in 2011.
Save the Date for Members Create: Celebrate silent auction, food, fun, and more on Saturday, September 17, 2016, 6:00 – 9:00 pm
“Selling Art in a Changing Market” is the subject of Jesa Damora’s lecture.
How does an artist sell art in 2016? The world has changed dramatically in the last decade, and the art world has, too. Despite last year’s record art market, galleries continue to fold, art fairs have mushroomed as the next marketplace, and the internet is escalating as a sales venue –but for whom? The nurturing of an artist’s career, something galleries used to do, now falls upon the artist’s shoulders. Marketing and sales, without the sponsorship of a strong gallery system, have defaulted to the artist as well. And then there’s the question of who defines “art” and controls access to “success.”
Artisans and craftspeople may be the most frustrated. Overcoming price points, market volatilities for materials, and uneducated buyers are tough. It’s tough to work fairs, teach, show, create an Instagram audience, spend time in the studio, and do the rest of life as well. Competition is fierce in the new economy, and the glut of art school graduates doesn’t help. What’s a creative person to do?
This talk, given by Jesa Damora of FunnelCake Marketing, will help unravel this knot. Looking first from 40K feet, we’ll survey the territory with some nerdy statistics and commentary. Then we’ll swoop in for some specifics– things one can do that craftspeople and artisans are proving useful and on point. Time for Q&A at the end, and opportunity for further one-on-one consulting.
FunnelCake Marketing, at Artisan’s Asylum in Somerville, is a consulting firm to artists. We offer business development and marketing services, from guidance and help with individual tasks through long-term mentoring. We also help produce arts events such as Somerville Open Studios and TEDx talks.